Nu-Tech Cleaning Systems

By Sara E. Teller
Photos by Bill Gemmell

NU-TECH CLEANING SYSTEMS IS A MICHIGAN-BASED, SECOND-GENERATION, FAMILY-OWNED-AND-OPERATED BUSINESS. Brian Holter started the company in March 1993 to provide truck-mounted carpet cleaning, upholstery cleaning, pressure washing, and disaster restoration, including flood and fire support. Today, Nu-Tech has expanded from its home base in Oakland County to serve over 200 vendors worldwide.

“In a very short period of time, my Dad earned prominent accounts doing projects for several large universities and two of the largest hospital groups in Michigan,” said son Neco Holter of Nu-Tech’s earliest days. He added, “In the late ‘90s, he incorporated an in-house training center and a small supply store, which, over the years, played a pivotal role in shaping Nu-Tech’s future.”

Brian Holter performed consulting on many projects during Hurricane Katrina designed to help restore the communities affected, and the company has continued to do on many national disasters since that time. Nu-Tech currently sells to, and consults for, government contractors and agencies, hospitals, and universities across North America.

“Nu-Tech also played a major role right here in Metro Detroit during the 2014 flooding,” said Holter. “We helped thousands of small businesses and homeowners. The areas affected included those in Berkley, Huntington Woods, Southfield, Royal Oak and Clawson. After the event, we received many emails, cards, and letters thanking us for helping them through a difficult situation. Reading all of their cards and messages was rewarding beyond words.”

Unlike traditional janitorial supply houses that mainly sell toilet paper and plungers, Nu-Tech has specialty cleaning products designed to solve the toughest challenges, including drying equipment, flood extraction and floor care, as well as many professional grade must-haves. Holter said, “NuTech is nationally recognized as a leader in truck-mounted extractor installations. We are also one of the largest botanical disinfectant distributors and educators around.”

BECAUSE OF ITS POSITION AS A LEADER IN DISASTER RESTORATION, THROUGHOUT THE YEAR, Nu-Tech offers its customers and local businesses social networking opportunities based on this topic. Holter explained, “Each July, Nu-Tech hosts its annual Customer Appreciation Day event at which hundreds of customers come to enjoy a fantastic catered lunch while meeting and networking with local businesses and manufacturers.”

During these current, unprecedented times, as an educator in biohazard certification training, Nu-Tech stepped up a big way. Holter said, “When hand sanitizer was unavailable in the early onset of the coronavirus, the team at Nu-Tech went directly to the FDA and acquired licensing to produce high-quality gel sanitizer. At the time, the Big Three automakers were also struggling with union negotiations, figuring out how they help keep employees as safe as possible. Nu-Tech was able to provide many plants with enough hand sanitizer to keep operating.”

Nu-Tech also helped Berkley Chamber members during the pandemic. With grant money from Oakland County, the Chamber purchased hand sanitizer, gloves and disinfectant from Nu-Tech and distributed the PPE for members most in need, especially those in food service and restaurants.

The company has also supplied disinfectant, nitrile gloves, Tyvek suits, and other [personal protective equipment] to businesses nationwide. Holter said, “Over the last 29 years we have built our culture around helping people during difficult situations, and the pandemic has been no different.”

When asked what the community can do to help during the pandemic, Holter opened the discussion up to include everyone in the same boat, replying, “Just be kind! Whether it be a waitress, nurse, police officers or your neighbor, everyone is short-handed and doing the best they can under very difficult circumstances.” He added that being in the tight-knit Berkley community helps, saying, “I love Berkley for the people. We have been operating our business in Berkley since 2006, and every year has been better than the last.”

For more information on Nu-Tech Cleaning Systems, contact Neco Holter at 248-548-5211 or visit www.shopnutech.com.