A Light in the Window: Candle Wick Shoppe Celebrates 10 Years in Ferndale

Story by Jill Lorie Hurst
Photos by David McNair

NEW IN TOWN? TRYING TO GET A FEEL FOR FERNDALE? STEP INTO CANDLE WICK SHOPPE. Friendly and mysterious, with a welcoming staff and a fascinating collection of wares for sale, Candle Wick is a lot like the town it lives in. I recently spoke with manager Patrick Vincent, a lifelong Ferndalian who owns and resides in the house he grew up in, and employee Emma Walter, who refers to Candle Wick as the best job ever and hopes to move to Ferndale soon.

We took some time to look at merchandise, both the classics – like the wonderful collection of candles produced by Coventry Creations – and newer items, including products made by Detroit-based companies like Twisted Willow. They are adding new products and building their online business these days. Vincent points to a few “giftier” additions like mugs and greeting cards, but they are still very much in keeping with the feel of the store, with a sense of spirituality and sly humor, fun and intriguing.

Candle Wick co-owner Jacki Smith started her candle-making in the early ‘90s. She bought her first supplies at a store in Ferndale! She and sister Patty Shaw opened Coventry Creations, a thriving business.

They have candles for everything you can imagine. Vincent says the biggest sellers are the “tension candles” but there is something for everyone. “Everything here has a spiritual niche,” says the manager. Reiki, spiritual counseling and tarot readings are also available in a quiet back area. Their Reiki Healing Center opened in 2014. Patrick mentions Eric Swanson, who counsels and reads cards for anyone, but focuses on the LGBTQ community.

THE SHOP ALSO TAKES PART IN A NUMBER OF community events. Vincent shared the news that Candle Wick is the naming sponsor of 2018 Ferndale Pride. What a great way to celebrate ten years! He also spoke proudly of the shop’s staff, their diversity and shared affection for the store. When asked about customers, he replied that many are regulars who know what they want when they come in the door. Candles, herbs, incense, crystals, books. And they welcome newcomers. “If you’re just looking around, I know you’re going to be back.” A nice, refreshing attitude for those of us who like to browse but are slow-shoppers!

Candle Wick’s Mission: “We have a remedy for what ails your soul. We are here to stimulate your senses and relieve your stresses.” Their core values? Extraordinary experience, joyful interaction, authentic purpose and rewarding effort.

This store can’t be explained in an article, or even a conversation. It requires a visit. Well, probably more than one visit. I was back a few days after my chat with Vincent and Walter to buy a card, two “Emotional Balance” candles, four spell candles and a small silver bell that has Molly (my cat) totally entranced. Speaking of cats, as I paid I saw a bowl full of dollar bills on the counter and a sign that told me the charity of the month is the Catfe Lounge on Livernois. Perfect! Cats seem like the right mascot for this store. “It’s a safe place. Everybody’s welcome,” says Vincent with a smile. Welcoming and mysterious. Once you step inside, you’ll see for yourself.

Candle Wick Shoppe is located at 175 W. Nine Mile Road. You can shop online as well, at www.candlewickshoppe.com. And you can find them on Facebook.