Green Daffodil: Blooms into Full Retail

By Ingrid Sjostrand

Just as the grass turns lush and the spring buds finally bloom, one of Ferndale’s favorite candle, lotion, and everything else shops is growing right in season. Green Daffodil is celebrating its tenth birthday, and expanding their store as the perfect present to all.

Most famous for their handmade, vegan, 100 percent non-GMO soy candles, Green Daffodil has grown over the years to include other homemade products, gifts and affordable vintage finds. Owners and best friends Anne Simonette and Siouxsan Miller say they are happy to fill the void of the gift shop niche in Ferndale.

“There is such limited retail here and we like being known as Ferndale’s gift shop because we carry a whole assortment of things from greeting cards, kitchenware, and pottery from a local artist, to jewelry and then we have obviously all our handmade stuff,” Miller says.

Located at 624 Livernois Ave. Green Daffodil will host their grand reopening on Saturday, June 25th from 11am until 5pm. The location was originally dedicated mostly to production of the bath and body line for their wholesale business, which sells to over 100 stores across the country. They purchased the empty space behind their shop and spent the winter expanding, instead of hibernating like the rest of us. This expansion provides a stronger retail presence and storefront.

“It’s just allowing us to be a little bit more efficient with our production because our wholesale is forever growing,” Miller says. “We were at a point where we couldn’t mentally or physically grow our business in the space that we were in; we will just be able to work better and smarter.” The new storefront is inviting and relaxed with cool, vibrant green walls and thoughtful product arrangements that open into the studio where visitors can get a peek at how their favorite products are created.

“We display it in a way that is very fun and friendly and the products we’re bringing in are thoughtful and different, maybe not something everyone else is carrying and that is a huge task,” Miller says. “It’s something that’s important to us.”

The most important aspect of their business, though, is that the product is quality and cost efficient.

“A lot of times companies are really over the top with packaging but then the product is mediocre. We are all about the product being what soy is supposed to be — long burning, smells amazing and good for you,” Miller says. “We try to do limited packaging; we want the actual product to speak for itself, not the bells and whistles.”

“We call it an affordable, everyday luxury; so people can actually burn the candle instead of buying a $35 candle and thinking ‘When are we gonna burn it,’ you can buy our large tin for $12.50 and you can burn it for a long time and enjoy it,” Simonette adds.

The grand reopening will allow visitors to get the full retail experience of Green Daffodil and a chance to buy and smell all their products with daily sales, food, refreshments and some of the store’s outside vendors on site to discuss their own products.

“The city is doing a ribbon-cutting because we never had that and we are kind of branding it as a grand reopening to get the public to really know that we are for sure a retail store,” Miller says. “It’s not a whisper, we are shouting it out!”

Green Daffodil is located at 624 Livernois, Ferndale MI 48220, 248-547-4172

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